Must Read Marketing Article Of The Week:
- Announcing the 2018 Local Search Ranking Factors Survey by Darren Shaw
What we’ve got lined up for this week’s main Marketing O’Clock news:
- Improve ad engagement with longer Expanded Text Ads
- Bing catches up to Google once again as it expands its expanded text ads with a 3rd headline and 2nd description.
- Google Search has user comments for live sports results [Update]
- Snapchat’s New E-commerce Channel Lets Consumers Shop Without Leaving the App
- Snapchats new platform will be powered by Shopify and can be found in their Discover section.
Lightning Round Articles that you don’t want to miss!
- Google My Business Insights to get more recent data
- Instagram kills off fake followers, threatens accounts that keep using apps to get them
- Facebook is finally rolling out its ‘how long do I spend on Facebook’ dashboard
- Use Video ad sequencing to tell stories across screens and ad formats
- 40 Percent of This Demographic Will Use Voice to Shop This Holiday Season
- Advertisers unfazed by latest Facebook bombshell
- Domain Name Registration Expire Date Or Length Not A Google Ranking Factor
- Analyst: Amazon Echo owns 75 percent of global smart speaker market
- Exclusive poll: America sours on social media giants
- Cast your vote: Let’s give ‘exact match’ real meaning with a new name
- LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have