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By Hope DiNatale
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How to Listen:            Show Notes Kyle Pucko first got a taste for hard work at the age of 14 when he was hired to pick strawberries in his hometown. Those valuable lessons would stay with him all throughout college where his digital marketing career began to take form. From working as … Continue reading "Off The…

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By finn
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How to Listen:           Ripped from the headlines: Google Images Ads This week Greg & Jess talk about the new way to shop on Google with Google Images Ads. Launched back on March 5th, we cover some new (big!) changes that come with these shopping ads targeting. We look at the: Who What Where … Continue reading "Deep Dive:…

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By Hope DiNatale
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How to Listen:            Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed a teaching edge in the engineering industry which eventually led to his future career in marketing. But, Eric’s most notable award will always be winning … Continue reading "Off The…

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By finn
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How to Listen:           Ripped from the headlines: Facebook Ad Set changes This week Greg & Jess talk about the impending changes coming to Facebook Budget Optimization. It will be a requirement in September so we look at the: Who What Where When Why How Of this impending Facebook budget change and breakdown each step along … Continue reading "Deep Dive:…

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By Hope DiNatale
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How to Listen:            Right out of college, Joe Martinez lived his dream as a professional radio DJ.  But after a career change, DJ S.A was retired and he ended up accepting a job in the Kohl’s buying office for the next five years. While there, Joe became intrigued when a friend … Continue reading "Off The…

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By Hope DiNatale
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How to Listen:            In this week’s episode, Google responsive display ads welcome video into their creative assets and officially retires average position, and Facebook continues to focus on the younger crowd by launching a new advertising platform called Showcase. Greg and Jess also go over bulk ad editing in Quora, and call-only … Continue reading "Video Plays…

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By Hope DiNatale
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How to Listen:           Read the full Deep Dive article HERE. Show Notes: Who? PFC is for the Google Ads advertiser that cares about performance and is using display campaigns. What? Pay for conversions (PFC) is a bidding type that allows you to only pay when someone performs a desired action (a.k.a. you … Continue reading "Deep Dive:…

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By Hope DiNatale
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How to Listen:            In this week’s Marketing O’Clock, Greg and Jess talked about even more Google My Business innovation, covered the shocking news that digital is here to stay, and discussed how no one uses phonebooks anymore. Show notes: Must Read Marketing Article of the Week: Does Vertical Video Make a … Continue reading "Even more…

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February 19th, 2019

rae dolan

Off The Clock: Rae Dolan

By Hope DiNatale
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How to Listen:            Who knew that using her Dad’s computer to research for her son would lead Rae Dolan into digital marketing. Today, she is a marketing veteran who helped build the affiliate and SEO community to what it is today. Rae is the co-founder of PushFire with her husband, Sean … Continue reading "Off The…

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By Hope DiNatale
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How to Listen:            All free things come to an end sooner or later. And with over a billion devices using Google Assistant, advertisements are on their way for the free software. Also in this week’s news, Linkedin looks to the future of live video, and Reddit Ads announce improvements to their … Continue reading "Google Assistant…

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