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February 12th, 2019

reddit ads update

Deep Dive: Reddit Ads Update

By Hope DiNatale
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How to Listen:           The Update: CPC Bidding CPC bidding has arrived for traffic and conversion campaign objectives! CPC minimum bid is $0.25 (default minimum bid is $0.50). Campaign Objectives You can now optimize your campaign for app installs on mobile on a pay-per-click basis. Brand awareness and reach campaign objectives are still on a CPM … Continue reading "Deep Dive:…

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By Hope DiNatale
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How to Listen:            Ever wonder what a Google Responsive Display Ad is? And more importantly, should you care? This week’s Deep Dive on Marketing O’Clock, we’re going to tell you everything you need to know about RDAs: what they are, the pros and cons, best practices, and much more. The full … Continue reading "Deep Dive:…

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By Sky Stage
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How to Listen:            Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing O’Clock’s first-ever Deep Dive episode.  Here’s our ‘What … Continue reading "Deep Dive:…

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By Sky Stage
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How to Listen:           Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to the section of content its sourcing, and Alexa skills in the U.S. doubled by number in 2018 in this week’s digital … Continue reading "Facebook CTA…

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By Sky Stage
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How to Listen:           An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the 2018 holiday season in this week’s digital … Continue reading "Instagram Update…

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By Cypress North
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How to Listen:           Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Must Read Marketing Article Of The Week: Use Responsive Display Ads to … Continue reading "Google Ads…

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By Cypress North
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How to Listen:           Microsoft announces Clarity – a new web analytics tool that provides insights into user behavior,  Facebook is relaunching search ads (with very specific parameters) and we find out that there are a group of people that still read print newspapers.  Must Read Marketing Article Of The Week: How To … Continue reading "Facebook Search…

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By Cypress North
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How to Listen:            Must Read Marketing Article Of The Week: 7 Search Ranking Factors Analyzed: A Follow-Up Study by Jeff Baker What we’ve got lined up for this week’s main Marketing O’Clock news: A better, more positive Tumblr Tumblr has revamped their community guidelines for a better user experience. Rich Results … Continue reading "Tumblr’s New…

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By Cypress North
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How to Listen:           Must Read Marketing Article Of The Week: 8 Things Digital Marketers Should Be Doing But Probably Aren’t by Ian Lurie What we’ve got lined up for this week’s main Marketing O’Clock news: Facebook is expanding its group watching feature to every page and profile Facebook is expanding “Watch Party” … Continue reading "Join The…

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By Cypress North
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How to Listen:           Must Read Marketing Article Of The Week: Announcing the 2018 Local Search Ranking Factors Survey by Darren Shaw What we’ve got lined up for this week’s main Marketing O’Clock news: Improve ad engagement with longer Expanded Text Ads Bing catches up to Google once again as it expands its expanded … Continue reading "Bing Expanded…

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