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By finn
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How to Listen:           Ripped from the headlines: Facebook Ad Set changes This week Greg & Jess talk about the impending changes coming to Facebook Budget Optimization. It will be a requirement in September so we look at the: Who What Where When Why How Of this impending Facebook budget change and breakdown each step along … Continue reading "Deep Dive:…

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By Sky Stage
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How to Listen:           Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to the section of content its sourcing, and Alexa skills in the U.S. doubled by number in 2018 in this week’s digital … Continue reading "Facebook CTA…

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By Sky Stage
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How to Listen:           An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the 2018 holiday season in this week’s digital … Continue reading "Instagram Update…

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By Cypress North
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How to Listen:           Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Must Read Marketing Article Of The Week: Use Responsive Display Ads to … Continue reading "Google Ads…

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By Cypress North
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How to Listen:           Microsoft announces Clarity – a new web analytics tool that provides insights into user behavior,  Facebook is relaunching search ads (with very specific parameters) and we find out that there are a group of people that still read print newspapers.  Must Read Marketing Article Of The Week: How To … Continue reading "Facebook Search…

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By Cypress North
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How to Listen:            Must Read Marketing Article Of The Week: 7 Search Ranking Factors Analyzed: A Follow-Up Study by Jeff Baker What we’ve got lined up for this week’s main Marketing O’Clock news: A better, more positive Tumblr Tumblr has revamped their community guidelines for a better user experience. Rich Results … Continue reading "Tumblr’s New…

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By Cypress North
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How to Listen:           Must Read Marketing Article Of The Week: 8 Things Digital Marketers Should Be Doing But Probably Aren’t by Ian Lurie What we’ve got lined up for this week’s main Marketing O’Clock news: Facebook is expanding its group watching feature to every page and profile Facebook is expanding “Watch Party” … Continue reading "Join The…

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By Cypress North
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How to Listen:           Must Read Marketing Article Of The Week: Announcing the 2018 Local Search Ranking Factors Survey by Darren Shaw What we’ve got lined up for this week’s main Marketing O’Clock news: Improve ad engagement with longer Expanded Text Ads Bing catches up to Google once again as it expands its expanded … Continue reading "Bing Expanded…

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By Cypress North
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How to Listen:            Must Read Marketing Article Of The Week: 50 Experts Rank Best Backlink Checkers for 2019 (with Leaderboards) by Robbie What we’ve got lined up for this week’s main Marketing O’Clock news: Instagram users will now have a “shopping collection” to save products Shopping icons have been added to … Continue reading "Google Web.dev…

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By Cypress North
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How to Listen:           Must Read Marketing Article Of The Week: Don’t Blink: 3 Often-Overlooked Practices for Highly-Effective Content Creation What we’ve got lined up for this week’s main Marketing O’Clock news: Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics More data is headed your way for advanced Facebook … Continue reading "Advanced Facebook…

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