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Digital marketing News, tools, and entertainment

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How to Listen:           In this week’s episode, Google Images gets advertising, Pinterest adds catalogs and Google My Business offers up – offers (10 of em). Plus we made up a new Kylie Jenner based game, covered a great story from Wil Reynolds of Seer and much much more! Show notes: Must Read … Continue reading "Picture This:…

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By Hope DiNatale
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How to Listen:            Right out of college, Joe Martinez lived his dream as a professional radio DJ.  But after a career change, DJ S.A was retired and he ended up accepting a job in the Kohl’s buying office for the next five years. While there, Joe became intrigued when a friend … Continue reading "Off The…

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By Hope DiNatale
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How to Listen:            In this week’s episode, Google responsive display ads welcome video into their creative assets and officially retires average position, and Facebook continues to focus on the younger crowd by launching a new advertising platform called Showcase. Greg and Jess also go over bulk ad editing in Quora, and call-only … Continue reading "Video Plays…

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By Hope DiNatale
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How to Listen:           Read the full Deep Dive article HERE. Show Notes: Who? PFC is for the Google Ads advertiser that cares about performance and is using display campaigns. What? Pay for conversions (PFC) is a bidding type that allows you to only pay when someone performs a desired action (a.k.a. you … Continue reading "Deep Dive:…

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By Hope DiNatale
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How to Listen:            In this week’s Marketing O’Clock, Greg and Jess talked about even more Google My Business innovation, covered the shocking news that digital is here to stay, and discussed how no one uses phonebooks anymore. Show notes: Must Read Marketing Article of the Week: Does Vertical Video Make a … Continue reading "Even more…

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February 19th, 2019

rae dolan

Off The Clock: Rae Dolan

By Hope DiNatale
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How to Listen:            Who knew that using her Dad’s computer to research for her son would lead Rae Dolan into digital marketing. Today, she is a marketing veteran who helped build the affiliate and SEO community to what it is today. Rae is the co-founder of PushFire with her husband, Sean … Continue reading "Off The…

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By Hope DiNatale
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How to Listen:            All free things come to an end sooner or later. And with over a billion devices using Google Assistant, advertisements are on their way for the free software. Also in this week’s news, Linkedin looks to the future of live video, and Reddit Ads announce improvements to their … Continue reading "Google Assistant…

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February 12th, 2019

reddit ads update

Deep Dive: Reddit Ads Update

By Hope DiNatale
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How to Listen:           The Update: CPC Bidding CPC bidding has arrived for traffic and conversion campaign objectives! CPC minimum bid is $0.25 (default minimum bid is $0.50). Campaign Objectives You can now optimize your campaign for app installs on mobile on a pay-per-click basis. Brand awareness and reach campaign objectives are still on a CPM … Continue reading "Deep Dive:…

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By Hope DiNatale
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How to Listen:            Facebook ad targeting gets some updates as it introduces house income targeting based on US ZIP code averages, the ‘why am I seeing this’ button in the drop-down menu of feed posts will reveal biographical details they targeted and if they uploaded your contact information, and budget optimization … Continue reading "Facebook Ad…

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February 5th, 2019

jon henshaw

Off The Clock: Jon Henshaw

By Hope DiNatale
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How to Listen:            When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he’s learned one thing, it’s to always take advantage of every opportunity you can get. Today, Jon works as a Senior SEO Analyst at CBS Interactive. Henshaw is also the founder … Continue reading "Off The…

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