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Digital marketing News, tools, and entertainment

By Sky Stage
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How to Listen:            Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing O’Clock’s first-ever Deep Dive episode.  Here’s our ‘What … Continue reading "Deep Dive:…

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By Sky Stage
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How to Listen:           Instagram repost capability was added this week so users can now regram simultaneously on multiple accounts and Google search results were manipulated for propaganda in this week’s digital marketing news. Subscribe now on your favorite podcast player (Apple, Google, Spotify, MP3).  Show notes: Must Read Marketing Article of the … Continue reading "Repost Instagram…

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By Sky Stage
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How to Listen:            In 2004, Casie Gillette’s first job out of school was working for an online dating site, where she passed out flyers at clubs. She eventually worked in marketing in-house, where she enjoyed being exposed to all of the different facets of digital marketing. Now she works as the … Continue reading "Off The…

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By Sky Stage
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How to Listen:           Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to the section of content its sourcing, and Alexa skills in the U.S. doubled by number in 2018 in this week’s digital … Continue reading "Facebook CTA…

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By Sky Stage
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How to Listen:           An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the 2018 holiday season in this week’s digital … Continue reading "Instagram Update…

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By Cypress North
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How to Listen:           Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Must Read Marketing Article Of The Week: Use Responsive Display Ads to … Continue reading "Google Ads…

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By Cypress North
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How to Listen:           Microsoft announces Clarity – a new web analytics tool that provides insights into user behavior,  Facebook is relaunching search ads (with very specific parameters) and we find out that there are a group of people that still read print newspapers.  Must Read Marketing Article Of The Week: How To … Continue reading "Facebook Search…

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By Cypress North
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How to Listen:            Must Read Marketing Article Of The Week: 7 Search Ranking Factors Analyzed: A Follow-Up Study by Jeff Baker What we’ve got lined up for this week’s main Marketing O’Clock news: A better, more positive Tumblr Tumblr has revamped their community guidelines for a better user experience. Rich Results … Continue reading "Tumblr’s New…

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By Cypress North
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How to Listen:           Must Read Marketing Article Of The Week: 8 Things Digital Marketers Should Be Doing But Probably Aren’t by Ian Lurie What we’ve got lined up for this week’s main Marketing O’Clock news: Facebook is expanding its group watching feature to every page and profile Facebook is expanding “Watch Party” … Continue reading "Join The…

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By Cypress North
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How to Listen:           Must Read Marketing Article Of The Week: Announcing the 2018 Local Search Ranking Factors Survey by Darren Shaw What we’ve got lined up for this week’s main Marketing O’Clock news: Improve ad engagement with longer Expanded Text Ads Bing catches up to Google once again as it expands its expanded … Continue reading "Bing Expanded…

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