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Newsletter 
- Exact Match Close Variants Update
- Bing is following suit as it changes its “exact match” similar to Google’s keyword targeting. Unfortunately, they kept the name “exact match” even though it is far from that.
- INSTAGRAM UPDATE: NEW SWIPE-LEFT SCROLLING
- Instagram stated an uproar amongst users when they changed the way you scroll through their feed. After the backlash kept coming, Instagram reverted the update!
- Instagram update leads to an accidental rollout of ‘swipe’ feed — and plenty of backlash
- Dirty dealing in the $175 billion Amazon Marketplace
- Businesses are buying fake reviews to take down competitors! Don’t worry Amazon is cracking down on these fake reviews to keep it a user-friendly space!
EP.50
December 28, 2018
Instagram Update Changes Scrolling Direction
An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the 2018 holiday season in this week’s digital marketing news.
show notes: https://marketingoclock.com/instagram-update-50/
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