Episode 80 | July 26, 2019

Introducing Microsoft Advertising Experiments. More Testing Campaigns, Fewer Testy Advertisers

On today’s episode, Microsoft Ads continues to catch up to Google Ads with campaign experiments and expanded dynamic search ads, Facebook ads shrink with new update, Simo Ahava creates a GTM template library in his free time, attribution models are made simple, easily find the next Google search trend with Trennd, and Taco Bell ventures outside the fast food industry.

 

Listen above and read the full show notes below.

 

Show notes:

 

This Week’s Digital Marketing News [01:30]

Must-Read Marketing Article of the Week [47:43]

Take of the Week [11:20]

Lightning Round

Paid [14:17]

Non-Paid [21:56]

Working Hard or Hardly Working [37:35]

W T H [40:10]

Cool Tool [46:00]

Shoot The Heck [50:23]

Episode 79 Demographics & Audiences Make Their Way To Google Search Ads