EP. 136
August 21, 2020
Admission Accomplished. Facebook Helps Businesses Host Ticketed Virtual Events
In this week's digital marketing news, tell fellow Tweeters to talk to the hand(le) with Twitter's new conversation settings, all the buzz about that massive Google Search bug, add your business card to the Google Search results, and Facebook removes thousands of targeting options for advertisers.
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Google Ads is recommending that I raise my target CPA from $100 to $12,609 for two extra conversions. Seems legit, lol. #ppcchat pic.twitter.com/3J66EI4m3N
— Stephanie Woods (@steph_woods) August 17, 2020
Fancy giving smart shopping campaign a go but don't want to risk performance?
Here is a thread that will show you the best way to trial smart shopping campaigns💡
(1/7) #ppcchat
— James Webster (@PPC_Webster) August 19, 2020
Google Ads Custom Audiences
- Google Performance Planner Adds Support for Conversion Delay and Shared Budgets
- Google Ads RDA Asset Reporting
- Google Ads Tests Even Larger Headline Text In SERPS
- Facebook Allows Ads for Hand Sanitizer and Wipes
- Google Ads Adds Billing Only Role to Account Ownership
- Google Teams Up With News Publishers on a New Product
- Google Makes it Easier to Find Jobs, Recipes, and Products
- Google Search Customized Headers Based On Query
- E-commerce explodes: 45% growth in Q2
- Highlighting Great User Experiences on the Mobile Web
- Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs
- Podcast Measurement Is Finally Improving As The Landscape Consolidates
- New Filtering Options in Google Data Studio
- LinkedIn Discover Feed
- Instagram rolls out suggested posts to keep you glued to your feed
- Facebook Messenger Merging With Instagram Direct
- Instagram is Fighting Off Fake Accounts With ID Checks
- Hide replies now available in the new Twitter API
- Facebook Adds New Resources to Support Black-Owned Businesses
- Facebook Adds New Tools to Track Political Ad Spent via its Ad Library
- TikTok Launches New Information Center to Counter Inaccurate Rumors About the App
- Facebook Closes in on $650 Million Settlement of a Lawsuit Claiming it Illegally Gathered Biometric Data
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