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February 19th, 2019

rae dolan

Off The Clock: Rae Dolan

By Hope DiNatale
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How to Listen:            Who knew that using her Dad’s computer to research for her son would lead Rae Dolan into digital marketing. Today, she is a marketing veteran who helped build the affiliate and SEO community to what it is today. Rae is the co-founder of PushFire with her husband, Sean … Continue reading "Off The…

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By Hope DiNatale
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How to Listen:            All free things come to an end sooner or later. And with over a billion devices using Google Assistant, advertisements are on their way for the free software. Also in this week’s news, Linkedin looks to the future of live video, and Reddit Ads announce improvements to their … Continue reading "Google Assistant…

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February 12th, 2019

reddit ads update

Deep Dive: Reddit Ads Update

By Hope DiNatale
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How to Listen:           The Update: CPC Bidding CPC bidding has arrived for traffic and conversion campaign objectives! CPC minimum bid is $0.25 (default minimum bid is $0.50). Campaign Objectives You can now optimize your campaign for app installs on mobile on a pay-per-click basis. Brand awareness and reach campaign objectives are still on a CPM … Continue reading "Deep Dive:…

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By Hope DiNatale
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How to Listen:            Facebook ad targeting gets some updates as it introduces house income targeting based on US ZIP code averages, the ‘why am I seeing this’ button in the drop-down menu of feed posts will reveal biographical details they targeted and if they uploaded your contact information, and budget optimization … Continue reading "Facebook Ad…

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February 5th, 2019

jon henshaw

Off The Clock: Jon Henshaw

By Hope DiNatale
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How to Listen:            When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he’s learned one thing, it’s to always take advantage of every opportunity you can get. Today, Jon works as a Senior SEO Analyst at CBS Interactive. Henshaw is also the founder … Continue reading "Off The…

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By Hope DiNatale
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How to Listen:           Facebook, Instagram, Whatsapp messengers integrated together in Zuckerberg’s big plans for the future, Search Console has some new updates, and Google text ads can now show on YouTube search results.  Show notes: Must Read Marketing Article of the Week: How to Optimize for Searcher Intent (Complete Guide 2019) … Continue reading "Facebook, Instagram,…

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By Hope DiNatale
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How to Listen:            Ever wonder what a Google Responsive Display Ad is? And more importantly, should you care? This week’s Deep Dive on Marketing O’Clock, we’re going to tell you everything you need to know about RDAs: what they are, the pros and cons, best practices, and much more. The full … Continue reading "Deep Dive:…

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By Hope DiNatale
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How to Listen:            This week, we’re going crazy over the Reddit Ads update, we look into if Google is really a monopoly, Linkedin introduces interest targeting, 2019 page speed reports are here, Facebook is making pages more transparent, Amazon introduces new-to-brand metrics, Salesforce expands marketing analytics, Google may break ad blockers, … Continue reading "Reddit Ads…

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By Hope DiNatale
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How to Listen:            Akvile DeFazio was interested in anything except marketing at first.  One of her first jobs was actually working as an auto parts specialist at Autozone. But when she went off to college, where she majored in physical therapy, she was introduced to marketing. That’s where her interest was … Continue reading "Off The…

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By Sky Stage
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How to Listen:            Newspack by Google launched for local and small newsrooms, Salesforce mobile apps capability is added to their toolbox for marketers to create apps without developers, Amazon’s free video-on-demand service, Freedive, serves up new video advertising opportunities, and Facebook political ads aim to become more transparent in this week’s … Continue reading "Newspack by…

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