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Newsletter 
- Google Assistant ads tested
- Over a billion devices are now using the free software
- The ad result has only happened to one user so far and Google hasn't commented on whether it's a test or a bug
- Many people are predicting that advertisements will be introduced to Assistant sooner or later
- Linkedin debuts Linkedin Live, a new live video broadcast service
- Linkedin will be launching live video this week
- The service will be on an invite-only basis
- Linkedin says that video offers the greatest potential for revenue
- Introducing New Offerings for Performance Advertisers
- Following their original 2019 update, Reddit announces more tools to help advertisers track performance better
- App installs are added to campaign objectives
- Conversion pixel is improved:
- Tracks multiple conversions
- Shows view-through and click-through conversions separately
- Allows attribution window configuration
- Shows conversion data on new tab
EP.57
February 15, 2019
Google Assistant Ads
Google Assistant plays with the idea of delivering ads in their results, Linkedin looks to the future of video, and Reddit Ads expand on their performance update with an improved conversion pixel.
- Skip ahead to your favorite segments
- Digital Marketing News
- Lighting Round - Paid & Non Paid
- Must Read
- Cool Tool
- WTH
- Apple reportedly demanding a staggering 50 percent of revenue with ‘Netflix for news’ subscription
- Google Ads bringing click share to Search campaign competitive metrics
- Google Auto Opting Businesses Into Google Assistant Calls Over Duplex
- Facebook, Facing Lawmaker Questions, Says It May Remove Anti-Vaccine Recommendations
- Best practices for campaigns with multiple language targeting
- Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)
- [Launch] Reply to reviews on Maps on desktop [ New ]
- Google enables ‘join waitlist’ for restaurants
- Updated Google My Business guidelines disallow virtual offices as service-area businesses
- ‘Amazon Live’ is the retailer’s latest effort to take on QVC with live-streamed video
- Parallel tracking for Display and Video campaigns available May 1st, 2019
- Lost in translation? Try interpreter mode with the Google Assistant
- Google, Facebook Forced to Pay Creators Under New EU Rules
- Spotted by @henshaw
- An SEO’s guide to using Robots Exclusion Protocol by Richard Baxter
- A full guide on REP that includes:
- What REP is
- Crawler directives, indexing directives
- Setting page level indexing directives with meta robots
- Setting page and file level indexing directives with X-Robots
- Setting crawler directives with robots.txt
- How to Use wildcards in robots.txt
- Order of precedence
- Testing your robots.txt and other indexability issues
- Remove a subfolder in Search Console
- Real life scenarios
- Resources and Further Reading
- A full guide on REP that includes:
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