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Newsletter 
- Upcoming updates to the Reddit Ads platform
- Changes are meant to provide “more bidding options to help you meet your goals” - here’s what’s coming:
- App Install objective
- Brand Awareness & Reach bid update
- Cost-per-click bidding
- Changes are meant to provide “more bidding options to help you meet your goals” - here’s what’s coming:
- Google’s European Monopoly (& Shrinking Click-Through Opportunities)
- People in Europe want alternatives to google
- We look at data collected from the U.S and Europe to see how much of a hold Google has on the search engine industry
- LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
- “The Interest Targeting feature will allow advertisers to reach audience members who've interacted with content on topics like AI, customer experience and more”
- Early results from using the feature showed increased clickthroughs, and one advertiser saw as big a lift as 25% in CTR
- Think Fast: The 2019 Page Speed Report Stats and Trends for Marketers
- Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer
- Side Note - 5% of landing pages are 21 seconds or more - Love it
- 85% of participants’ landing pages were slower than Google’s recommendation of 5 seconds or less at a 3G connection. That’s not good news
EP.54
January 25, 2019
Reddit Ads Updated
On this weeks episode, we obsess over the Reddit Ads update, we look into the data behind Google’s “Monopoly”, we see how Linkedin’s new interest targeting is making advertisers lives easier, and we discuss how page speed is more important to marketing than you may have previously thought.
Full Show Notes at https://marketingoclock.com/
- Skip ahead to your favorite segments
- Digital Marketing News
- Must Read
- Lighting Round - Paid & Non Paid
- WTH
- Cool Tool
- 25 tools to streamline YouTube SEO optimization by Diana Ford
- Introducing new-to-brand metrics for advertisers who sell on Amazon
- New Features Announced for Quora
- AdsGoogle tells some advertisers it will handle their campaign management
- New features for service area businesses on Google My Business
- Twitter testing ‘Original Tweeter’ tag to distinguish who started a thread
- Expanding advertiser access to 15-second non-skippable video ads
- Google may break ad blockers with upcoming Chrome change
- Making Pages More Transparent and Accountable
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