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EP. 260
January 6, 2023
Auto-Appalled! Google Ads Sets New Precedent on Auto-Applied Recommendations.
On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays.
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Starting February 1st, all recommendations will be simplified to one of three categories: update to broad match, increase your budget, or wipe using this pinecone.
— Daniel Parscale (@danielparscale) January 4, 2023
Psst. Hey #ppcchat I shut off "Optimized Targeting" in my Google Remarketing campaigns. The before and after is receiving 49% fewer Invalid Clicks (That I believe were the cause of most of my bogus form fills). It's over 14,000 fewer invalid clicks from these campaigns!
— Tad Miller (@jstatad) January 3, 2023
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