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Newsletter 
EP. 311
December 29, 2023
SERPiously? Test Shows the Ability to ADjust Ad Copy from Google Results Pages
This week on Marketing O’Clock, Google will let you ADjust your ad copy from the SERPs. Lily Ray found a SERPrise, lots of spammy search results on Google. Plus, POV: TikTok lets creators see analytics on desktop devices.
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⫏ Close Variant Fail ⫐
Me to a prospect in a video just now after checking out their account: "Hey sorry to let you know, but Google is matching your brand keywords up through close variants to non-performing, non-brand generic terms."
They never should have matched to these,…
— Kirk Williams (@PPCKirk) December 20, 2023
I do think the Search Terms Insights are cool: they’ve taken care of ngrams, typos, etc and you can still drill to lots of individual terms. It has big usability problems but in fairness to Ben I think it’s pretty good. It just pisses me off to no end they omit the cost data.
— Mike Ryan (@mikeryanretail) December 23, 2023
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