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Newsletter 
EP. 324
March 29, 2024
Nothing Really (For)Matters Anymore In Google Ads
This week on Marketing O’Clock, Google confuses us all with some updated definitions for Search Ads metrics. We get to the bottom of it (sort of) with some live updates from our Search Liason. Plus AI is being tested in the SERPs, whether you’ve opted into SGE labs or not.
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- In Case You Missed It
- Lighting Round - Paid & Non Paid
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Say that a hypothetical client is dead-set on making a major account change. You advise against, offer reasons & alternative long-term strategy.
Say that hypothetical client goes ahead anyway, and performance crashes. We're talking Dante's Inferno crash.
What would you do?
— Gil Gildner (@gilgildner) March 25, 2024
Don't forget, Google Search Console Insights shows you average "engagement time" on your site and pages pic.twitter.com/z5tHViYWEl
— Barry Schwartz (@rustybrick) March 26, 2024
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