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Newsletter 
EP. 327
April 19, 2024
New Ad Intents Formats Make No (Ad)Sense
This week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week!
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Then there's the final cost: the risk premium that comes with in-house hiring.
Most brands think of the cost of a "bad" hire as just the salary + fringe (usually ((salary*1.3)/365)*days employed).
That's wrong.
The actual cost of the bad hire is far more:
1. There's the… https://t.co/nSWaSRwbDo
— Sam (@DigitalSamIAm) April 16, 2024
Reddit Ads might be the most undervalued inventory on the planet right now.
According to Reddit's S-1, Reddit Ads drove ~$787M in revenue in 2023 -- $204.8M of which came from only ten advertisers. Rough math says that Reddit's total organic traffic was ~2.2B sessions in 2023,… pic.twitter.com/7QLrYFEWZ8
— Sam (@DigitalSamIAm) April 17, 2024
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