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EP. 360

December 6, 2024

Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future.

This week on Marketing O’Clock, new insights from SparkToro reveal how users are changing the way they search on Google. Plus, the latest on the November 2024 Core Update, lots of ad tests spotted in the SERPs, & all the digital marketing news you missed this week! Also, we’re still really mad about Page Annotations.

Main Digital Marketing News

New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google

Take of the week

Spot the Difference Between These Keyword Match Types

In case you missed it

How Adjusting Your tCPA at the Ad Group Level Impacts a Portfolio Bid Strategy

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Must read article of the week

HeroConf 2024 Takeaway: Demand Gen Campaigns Are A Big Opportunity