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EP. 374

March 19, 2025

AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs.

This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!

Main Digital Marketing News

Google Ads Rolls out Channel Control for Demand Gen Campaigns.

A Deeper Dive into Google's March 2025 Core Update.

 

Take of the week

 

 

Google Ads: Anything's Possible..

 

In case you missed it

 

 

Google changed Top Impression Share metrics in February, but clarity is still missing.

 

 

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Must read article of the week

 

 

How to Optimize for ROAS in Google Ads using LTV Insights.