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A Digital Marketing News Podcast
with puns, rants, and sass!

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EP. 392

July 28, 2025

Out of (Brand) Control. Advertisers Can Only use Brand Inclusions/Exclusions with AI Max

07-28-25

This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping.

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A little about us

Marketing O'Clock is a weekly digital marketing news show brought to you by the team at Cypress North, a full-service digital agency located in Buffalo, NY. We started the show in 2018 as a passion project to keep clients educated and informed on trending SEO, PPC, and social media marketing topics. Today, we release new episodes each and every week along with bonus Marketing O’Talk panels featuring digital marketing experts from around the globe. Tune in for candid conversations with real marketers about what's happening in the industry, new features, and strategies you can employ for real results. Just be ready to hear our opinions, puns, and terrible jokes.

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