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EP. 388

June 30, 2025

Study Abroad… Match. New Broad Match Experiments Coming to Google Ads.

This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns.

Main Digital Marketing News

 Google Ads Simplifies Broad Match Testing

Google Ads Adds New Conv. Value Metric

Google Launches Offerwall, A Customizable Content Access Tool for Publishers

 

 

Take of the week

 

 

 

Google Organic Search Traffic is Gone and isn’t Coming Back.

 

 

 

In case you missed it

 

 

 

Did you know that Gmail Ads can Look this Beautiful? 😍

 

 

 

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