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EP. 394

August 11, 2025

Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists

This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes.

Main Digital Marketing News

Google Ads Performance Max gets New Controls, Reporting, Creative Insights

 

The Future of the Google Search Liaison

 

Google: Clicks To Websites Relatively Stable With AI Overviews (Is It Flawed?)

 

 

 

 

 

Take of the week

 

 

 

Dear Google, I Love You, But You're Gaslighting Us

 

 

 

 

In case you missed it

 

 

 

 

 

 

 

 

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