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EP. 397

September 2, 2025

Loyal-Tea: New Google Ads Features are Steeped in Rewards

This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update is out, and is affecting rankings across many sites.

Main Digital Marketing News

 

 

Loyalty Goal In Google Ads & More Merchant Center

Loyalty Offerings

 

 

New Research: 20% of Americans use AI tools 10X+/month, but Growth is Slowing and Traditional Search hasn’t Dipped

 

 

The August 2025 Spam Update has Landed... and Big Drops have Followed

 

 

 

 

 

Take of the week

 

 

 

Reporting a Spammer Called "AI Overviews"

 

 

 

 

In case you missed it

 

 

 

Conversions vs. Conversions in Google Ads

 

 

 

 

 

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