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EP. 402

October 6, 2025

SegMeant To Be: New Asset & Channel Breakdowns Coming for Pmax Reporting

This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model.

Main Digital Marketing News

 

 

New Asset and Channel Reporting Improvements for PMax

 

Open AI has Launched Instant Checkouts

 

Sora 2: Open AI’s Latest Video Generation Model

 

 

 

 

 

Take of the week

 

 

 

In BFCM Prep, Every Minute Counts—Slow Decisions Kill Performance

 

 

In case you missed it

 

 

 

Stop Over-Investing in Assets That Get 0.5% of Your Budget

 

 

 

 

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