Ep. 453
October 5, 2026
AI in Search Is Snatching Up Clicks. Are Users Or Publishers Actually Benefiting?
This week on Marketing O’Clock: Studies are investigating how AI in Search is affecting users and publishers, and how the technology is changing the digital information ecosystem. Plus, OpenAI introduces its new AI agent.
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AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence
The Impact of Google AI Overviews on Publisher Traffic and User Experience: Evidence from a Field Experiment∗
A New AI Mode Ad Format
OpenAI Introduces “Dots”
Google AI Overviews Jump From 26% to 80% of Branded Queries
AIO Shown on Branded Queries
It's New 10/1: Brand Queries Showing AI Overviews, Rosters Too, Microsoft Ads, ChatGPT Ads Updates
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