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This show is brought to you by The Biggest SEO Trends of 2020, According to 58 Experts.
The First Annual Clockscars [46:55]
EP.102
December 27, 2019
And the Clockscar Goes to… Our First Annual Digital Marketing News Award Show.
In this week's digital marketing news, Marketing O'Clock hosts the first-ever Clockscars, Google Lens takes the guessing game out of dying your hair, Facebook's campaign budget optimization drop is coming, voice search awaits its big break in 2020, Google support takes a permanent break from social media, Facebook has its eye on the Super Bowl, and a new project works to make incompatible smart home products compatible.
- Skip ahead to your favorite segments
- Digital Marketing News
- Lighting Round - Paid & Non Paid
- Take of the Week
- Cool Tool
- Working Hard Or Hardly Working
- Must Read
- WTH
- After Show: Shoot the Heck
- Watch Us In Action
[11:38]
- Google Ads to end customer support via social Jan 1, 2020
- France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules
- Amazon Advertising has introduced a beta History tab within campaigns
[17:20]
- Bing’s Top Search Results Contain an Alarming Amount of Disinformation
- Supermetrics connector is live!
- New working group to standardize smart home protocols
- Google Search AR starts rolling out depth-based object blending/occlusion
- ICANN Requests Answers About Sale of Dot Org Registry
- How continuous product testing tripled Microsoft Bing’s U.S. market share (VB Live)
- YouTube will test a new ‘featured in this video’ grid for collaborators
[27:50]
[08:50]
[36:33]
[44:13]
- The ZATO Guide to Google Smart Shopping Campaigns
- What Is Smart Shopping? – Part 1
- Establish Your Strategy – Part 2
- Should You Switch From Standard Shopping Ads to Google Smart Shopping? – Part 3
- How to Exclude Placements in Google Smart Shopping Campaigns – Part 4
- The Concerning Lack of Data Transparency in Smart Shopping – Part 5
- Should Smart Shopping Include More Data? My Rebuttal to The Rebuttal – Part 6
[69:11]
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