In this week’s digital marketing news, Marketing O’Clock hosts the first annual Clockscars, Google Lens takes the guessing game out of dying your hair, Facebook’s campaign budget optimization drop is coming, voice search awaits its big break in 2020, Google support takes a permanent break from social media, Facebook has its eye on the Superbowl, and a new project works to make incompatible smart home products compatible.
This show is brought to you by The Biggest SEO Trends of 2020, According to 58 Experts.
The First Annual Clockscars [46:55]
This Week’s Digital Marketing News [02:12]
- [02:12] Google Lens now lets you virtually dye your hair
- [04:44] Ready for Facebook campaign budget optimization to drop?
- [06:03] Nine voice search stats to close out 2019
Take of the Week [08:50]
- Google Ads to end customer support via social Jan 1, 2020
- France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules
- Amazon Advertising has introduced a beta History tab within campaigns
- Bing’s Top Search Results Contain an Alarming Amount of Disinformation
- Supermetrics connector is live!
- New working group to standardize smart home protocols
- Google Search AR starts rolling out depth-based object blending/occlusion
- ICANN Requests Answers About Sale of Dot Org Registry
- How continuous product testing tripled Microsoft Bing’s U.S. market share (VB Live)
- YouTube will test a new ‘featured in this video’ grid for collaborators
- Facebook Acquired a Startup to Build a Live Shopping Feature
- Facebook to Advertise in the Super Bowl for the First Time
- Coca-Cola, McDonald’s Partner With Snapchat Scan
- TikTok’s New Policy Restricts Users Under 18 From Giving Money to Streamers Without Parental Consent
Working Hard or Hardly Working [36:33]
W T H [39:26]
Cool Tool [43:28]
Must-Read Marketing Article of the Week [44:13]
- The ZATO Guide to Google Smart Shopping Campaigns
- What Is Smart Shopping? – Part 1
- Establish Your Strategy – Part 2
- Should You Switch From Standard Shopping Ads to Google Smart Shopping? – Part 3
- How to Exclude Placements in Google Smart Shopping Campaigns – Part 4
- The Concerning Lack of Data Transparency in Smart Shopping – Part 5
- Should Smart Shopping Include More Data? My Rebuttal to The Rebuttal – Part 6