Top 50 Most Influential PPCers

View Our 2023 List
audio play icon

This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Also, Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Plus, Google’s Web tab gets a text-heavy makeover

Main Digital Marketing News

 

 AI Max for Search campaigns is Bringing Unexpected Surprises

 

Google Tests AI Max Ad Group Setting in Keyword-less Shift

 

The AI-Free Search Tab? Yeah, It’s Got AI Now

 

 

 

 

 

Take of the week

 

 

 

Monitoring CPCs After Amazon Exits Google Shopping Auctions

 

 

 

In case you missed it

 

 

 

 

 

 

 

 

subscribe