hosts Greg, Shep, and Jess
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EP. 244

September 16, 2022

Algorithm & Blues. Goodbye HCU, Hello September Core ‘22

On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. Microsoft Advertising has a new feature that will give you maximum reach for minimum effort. Plus, (first) party people will love Google’s new first-party data controls, you can now get into Google Shopping without a feed, and why Google might rewrite your performance max descriptions. Thank you to this week’s sponsor, Selzy! Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49!

Main Digital Marketing News

Google Helpful Content Update is Now Done Rolling Out

Google Released September 2022 Core Update

Significance of Ranking Systems, Especially With Helpful Content Update

New Microsoft Feature Lets You Run Ads on Google, Facebook, Instagram

Google Gives Publishers New Ways to Control Their First-Party Data

Improved Access of Different Sources of Data To Keep Audiences Updated

New Search Console Merchant Listings Report: Expanding Eligibility with Product Structured Data

Customizing Descriptions And Other Assets in Ads Starting October 1

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

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It’s Time to De-Frenzy PPC