I will die on the hill that branded keywords should be run manually.
Here is a great example. Yesterday this branded campaign maxed budget between 8-9pm.
— Andrew Lolk (@AndrewLolk) September 12, 2022
Said it before, will say it again. There is a marked difference between abandoned cart, and abandoned checkout.
Fix your automations to deal with them differently.
— Kevin Webster C 137 (@Kevin_Pondering) September 8, 2022