September 16, 2022
Algorithm & Blues. Goodbye HCU, Hello September Core ‘22
On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. Microsoft Advertising has a new feature that will give you maximum reach for minimum effort. Plus, (first) party people will love Google’s new first-party data controls, you can now get into Google Shopping without a feed, and why Google might rewrite your performance max descriptions. Thank you to this week’s sponsor, Selzy! Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49!
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Google Helpful Content Update is Now Done Rolling Out
Google Released September 2022 Core Update
Significance of Ranking Systems, Especially With Helpful Content Update
New Microsoft Feature Lets You Run Ads on Google, Facebook, Instagram
Google Gives Publishers New Ways to Control Their First-Party Data
Improved Access of Different Sources of Data To Keep Audiences Updated
New Search Console Merchant Listings Report: Expanding Eligibility with Product Structured Data
Customizing Descriptions And Other Assets in Ads Starting October 1
I will die on the hill that branded keywords should be run manually.
Here is a great example. Yesterday this branded campaign maxed budget between 8-9pm.
Despite a steady $4 CPC all day it suddenly jumped to $20 per click on the last hour. #ppcchat pic.twitter.com/MxrhqB3gau
— Andrew Lolk (@AndrewLolk) September 12, 2022
Said it before, will say it again. There is a marked difference between abandoned cart, and abandoned checkout.
Fix your automations to deal with them differently.
— Kevin Webster C 137 (@Kevin_Pondering) September 8, 2022