This week on Marketing O’Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren’t similar at all. Plus, new Amazon ad formats are out for delivery and the show Musk go on as Twitter moves ahead after Elon’s acquisition.
I spend more than 50 million dollars a year on ads.
Google, meta, snap, tik tok.
All get millions from me.
None of them have ever said thank you or asked about my business.
What the fuck are all these employees doing?
— Sean Frank (@SeanEcom) October 26, 2022
If you sell on Amazon, do THIS right now to protect yourself on Black Friday:
Set an order limit per sku.
Black hat sellers can go in on thanksgiving and place a 5,000 unit order.
Then they cancel.
Tieing up your inventory all holiday.
One little setting can save your sales pic.twitter.com/X76fch4zkw
— Sean Frank (@SeanEcom) November 2, 2022