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Newsletter 
EP. 251
November 4, 2022
An Audience of None: Google Ads’ Similar Audiences are being “Replaced”
This week on Marketing O’Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren’t similar at all. Plus, new Amazon ad formats are out for delivery and the show Musk go on as Twitter moves ahead after Elon’s acquisition.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Update on Similar Audiences and Transition to More Durable Audience Solutions
Twitter Ad Sales Head, Diversity Chief Resign Amid Turbulent Musk Takeover
To All Complainers, Please Continue Complaining, But It Will Cost $8
Twitter is Reportedly Working on an OnlyFans-Style Feature
Twitter is Working on a Pay-Per-View Video Feature
Amazon Takes on Google With New Ad Features
unBoxed 2022: Amazon Ads Announces New Sponsored Display, Physical Store Advertising, and More
Google Search is Getting New Shopping Features to Help You Get a Better Deal
I spend more than 50 million dollars a year on ads.
Google, meta, snap, tik tok.
All get millions from me.None of them have ever said thank you or asked about my business.
What the fuck are all these employees doing?
— Sean Frank (@SeanEcom) October 26, 2022
If you sell on Amazon, do THIS right now to protect yourself on Black Friday:
Set an order limit per sku.
Black hat sellers can go in on thanksgiving and place a 5,000 unit order.
Then they cancel.
Tieing up your inventory all holiday.
One little setting can save your sales pic.twitter.com/X76fch4zkw
— Sean Frank (@SeanEcom) November 2, 2022
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