EP.102

This show is brought to you by The Biggest SEO Trends of 2020, According to 58 Experts.

The First Annual Clockscars [46:55]

[02:12]

• [02:12] Google Lens now lets you virtually dye your hair
• [04:44] Ready for Facebook campaign budget optimization to drop?
• [06:03] Nine voice search stats to close out 2019

[11:38]

• Google Ads to end customer support via social Jan 1, 2020
• France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules
• Amazon Advertising has introduced a beta History tab within campaigns

[17:20]

• Bing’s Top Search Results Contain an Alarming Amount of Disinformation
• Supermetrics connector is live!
• New working group to standardize smart home protocols
  • Project Connected Home over IP
• Google Search AR starts rolling out depth-based object blending/occlusion
• ICANN Requests Answers About Sale of Dot Org Registry
• How continuous product testing tripled Microsoft Bing’s U.S. market share (VB Live)
• YouTube will test a new ‘featured in this video’ grid for collaborators

[27:50]

• Facebook Acquired a Startup to Build a Live Shopping Feature
• Facebook to Advertise in the Super Bowl for the First Time
• Coca-Cola, McDonald’s Partner With Snapchat Scan
• TikTok’s New Policy Restricts Users Under 18 From Giving Money to Streamers Without Parental Consent

[08:50]

• Tim Jensen, @timothyjjensen

[43:28] 

• Welcome to the Elements of AI free online course!

[36:33]

[44:13]

• The ZATO Guide to Google Smart Shopping Campaigns
  • What Is Smart Shopping? – Part 1
  • Establish Your Strategy – Part 2
  • Should You Switch From Standard Shopping Ads to Google Smart Shopping? – Part 3
  • How to Exclude Placements in Google Smart Shopping Campaigns – Part 4
  • The Concerning Lack of Data Transparency in Smart Shopping – Part 5
  • Should Smart Shopping Include More Data? My Rebuttal to The Rebuttal – Part 6

[39:26]

• Facebook Removes Accounts With AI-Generated Profile Photos

[69:11]

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