@MarketingOClock Got a thought / experiment idea: does Google Ads charge less on keyword CPCs for RSAs than for ETAs? Might be worth checking to see how much you pay using identical creative and keywords between the two. (I plan on testing this myself.)

— Nick Blazer (@nicholasjblazer) December 18, 2020

• What are Apple and Facebook fighting over? — You
• Facebook’s laughable campaign against Apple is really against users and small businesses

I’m pretty certain #Facebook is fighting #Apple to retain access to personal data. #PID #privacy. #fullpagead #wsj pic.twitter.com/029WwaGSs0

— Dave Stangis (@DaveStangis) December 16, 2020

Instagram adds new creative tools in reels and stories

Twitter – Our plans to relaunch verification and what’s next

When do we riot?

This is truly too much.#ppcchat pic.twitter.com/McAxSap98s

— Greg Finn (@gregfinn) December 22, 2020

Oooh, this is dangerous. Taking out another step if you're not careful and flippantly applying 116 recommendations! Most are these are keywords… which are not relevant. #PPCChat #PPC #OptimizationScore pic.twitter.com/0V3ZajNnVK

— Rachel (she/her) (@PPCRachel) December 22, 2020

• Walmart boosts new advertisers on media network by 40%

I think we just lost ad preview and diagnosis as a SERP analysis tool 🙁

Apparently we only get to see the SERP if our ad is showing. This means:

1. No more safe space for clients/bosses to investigate queries.
2. Sales requires "in the wild" SERP luck#ppc #google pic.twitter.com/9AQ062Vixc

— Navah Hopkins (@navahf) December 22, 2020

We're glad to announce that 'Request Indexing' is back to the Google Search Console URL Inspection – just in time for the new year! 🎆

Read more about how to use this feature in our Help Center 🔧 https://t.co/m1KD0do5Oi pic.twitter.com/Mh0q2ShoYa

— Google Search Central (@googlesearchc) December 22, 2020

💰💻 Welcome to EP1 #SustainableMonetizedWebsites!

Join @Aurora_Morales and her two co-hosts – Organica 🏃‍♀️& Monetized 👩‍💼- as they introduce the new series for those who create and monetize their online content.

Watch the intro episode now 📺 → https://t.co/OhmnWsf9x0 pic.twitter.com/jRJ81NDyBI

— Google Search Central (@googlesearchc) December 17, 2020

• Google guaranteed offering discounted pricing
• Google: Sites with any adult content won’t show rich results
• We recovered with the Google December 2020 core update
• This disastrous copyright proposal goes straight to our naughty list
• Why content is King

• TikTok launches new small business resource center for marketers
• Why clubhouse app might be the next major social media platform
• Twitter launches first wave of live testing for its new audio ‘spaces’ feature
• Twitter will show you personalized funny tweets

New feature! If you manage multiple Instagram accounts, you can double tap the logo in the bottom account to quickly switch between the last 2 visited accounts. Helpful for switching between work and personal accounts quickly! Let me know if it works for you!

— Callie Goodwin (@CallieGoodwin) December 22, 2020

• Vice becomes first media publisher to launch on OnlyFans

Segments Segment

I'm finna tell yall why @Google fired me- their MOST successful diversity recruiter in the history of their company- with the receipts to support that statement.

— Real Abril🌈 (@RealAbril) December 21, 2020

Share a story about how Bill Slawski has helped you

1,400+ kids YouTube channels to exclude from your video campaigns

Google’s December 2020 broad core algorithm update: Analysis, observations, tremors and reversals, and more key points for site owners [Part 1 of 2]

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