On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial intelligence to the SERPs. Plus, Twitter votes to bring back political ads and updates view count displays.
Starting February 1st, all recommendations will be simplified to one of three categories: update to broad match, increase your budget, or wipe using this pinecone.
— Daniel Parscale (@danielparscale) January 4, 2023
Psst. Hey #ppcchat I shut off "Optimized Targeting" in my Google Remarketing campaigns. The before and after is receiving 49% fewer Invalid Clicks (That I believe were the cause of most of my bogus form fills). It's over 14,000 fewer invalid clicks from these campaigns!
— Tad Miller (@jstatad) January 3, 2023