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In this week’s digital marketing news, Bing Pages personalize branded search results, Spotify spearheads podcast advertising, the future of Google Assistant means storytime and sticky notes, Twitter opens ad space for trend spotlight, Tweet reply restrictions fight internet trolling, Samsung builds a friendly chatbot, and Airbnb software works to perfect psychopath detection.
EP.104
January 10, 2020
Paging all Brands: Use Bing Pages to control your presence in the search results
In this week's digital marketing news, Bing Pages personalize branded search results, Spotify spearheads podcast advertising, the future of Google Assistant means storytime and sticky notes, Twitter opens ad space for trend spotlight, Tweet reply restrictions fight internet trolling, Samsung builds a friendly chatbot, and Airbnb software works to perfect psychopath detection.
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[03:40]
- [03:40] With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search
- [06:23] Spotify Launches Podcast Streaming Ad Insertion and Measurement
- [08:27] Here’s everything Google announced at CES 2020
- [11:17] Twitter announces Promoted Trend Spotlight goes global
- [13:23] Twitter to Introduce New Feature That Limits Who Can Reply to Tweets
[15:00]
[18:48]
- Brands can now buy Walmart sponsored search ads via API partners
- Standard text ads will live on a bit longer, Microsoft Advertising says
- As CCPA takes effect, some publishers are complying at a minimum
- IBM launches new predictive ad solution for campaign creative elements
- YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue
- Expanded Transparency and More Controls for Political Ads
[28:41]
- Global email benchmark report indicates Government organizations increased open rates by 11% in 2019
- WTF is Chrome’s SameSite cookie update?
- Chrome 80 Will Block Push Notification
- Google News tests dark theme for articles and upvote/downvote buttons in the feed
- Direct site navigation via voice arrives on iOS Bing Search app
- App Store customer spending hit record $1.42B from Christmas Eve through New Year’s Eve
- Google tests user comments for live TV shows
- Google Mocks SEO Strategy To Update Stories With “2020” Titles & Headlines
- Google working on fixing data in URL parameter tool
[38:42]
- Twitter Is Removing the Audience Insights Element from Twitter Analytics
- eMarketer Pegs Instagram U.S. User Growth in Single-Digits for First Time Ever
- Facebook Introduces Enhancements to Instant Articles for Publishers
- Snapchat quietly acquired AI Factory, the company behind its new Cameos feature, for $166M
- ByteDance & TikTok have secretly built a deepfakes maker
- Facebook bans deceptive deepfakes and some misleadingly modified media
- Airbnb has patented software that digs through social media to root out people who display ‘narcissism or psychopathy’
- TikTok Received 298 Requests for Information From 28 Countries in the First Half of 2019
- Twitter offers more support to researchers — to ‘keep us accountable’
[49:16]
[55:30]
[59:28]
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