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Ep. 418

February 2, 2026

Blink and You’re in AI Mode: AIOs Are Redirecting Search

This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers. Plus, OpenAI reportedly has rolled out $60 CPM ChatGPT ads with limited tracking, and Google launches a unified Experiment Center for cross-campaign testing.

Main Digital Marketing News

Google’s AI Overviews Are Pulling Users Out of Search — And Away From Publishers

OpenAI is Reportedly Charging Advertisers $60 for ChatGPT Ads

Google Ads Debuts Centralized Experiment Center

Campaign Mix Experiments in Google Ads (Beta)

Take of the week

 

 

How High is the CPM on Chat GPT Ads?

 

 

 

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