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EP. 399

September 15, 2025

Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns

This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget across Search, PMax, and Shopping, and sends mixed messages on the state of the open web.

Main Digital Marketing News

 

 

First There Were Brand Guidelines... Now There Are Text Guidelines...

 

Campaign Total Budgets are Expanding to Search, PMax and Shopping Campaigns

 

Google Can’t Decide if the Web is Thriving or Dying

 

 

 

 

 

 

 

Take of the week

 

 

 

It's like Shopping Without us even Knowing What we Bought 😅

 

 

 

 

In case you missed it

 

 

 

Using AI Max? Don't forget to Check the Landing Page Report

 

 

 

 

 

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