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In this week’s digital marketing news, Facebook doesn’t favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending on Facebook, and we spy with our little eye a sneaky TikTok.
EP.129
July 3, 2020
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News.
In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending on Facebook, and we spy with our little eye a sneaky TikTok.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- Lighting Round - Paid & Non Paid
- Working Hard Or Hardly Working
- WTH
- Cool Tool
- Must Read
- After Show: Shoot the Heck
- Watch Us In Action
- [6:50] Facebook Algorithm Now Prioritizes Original Reporting
- [10:35] Google Shopping Ads Are Free to Display in Main Search Results
- [12:47] Bing Ranking Factors Revealed in Update to Webmaster Guidelines
- [18:50] Google is streamlining ‘Ad’ labeling for Shopping ads
- [21:08] As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram
[31:34]
- With new ‘pilot program,’ Google again testing ads on local business profiles
- New option in @GoogleAds Custom Intent audience builder
- “Keyword” targeting for FB…Stumbled on this in an ad account today
- Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
- LinkedIn Ads changes the icons of their audience selection section
[38:48]
- WSJ: GoogleBot can add products to shopping carts
- Googlebot Now Crawls via HTML Forms
- Google tests showing Analytics data in Search Console with ‘Insights’
- Usage of voice has plateaued — for now
- Get Ready to Tell Stories on WordPress
- Venmo Launches Limited Pilot of New Tools for Sole Proprietors with the Introduction of Business Profiles
- Google Maps Adds Large Button To Support Local Businesses
- The New York Times Pulls Out of Apple News
- Google Explains How YouTube Search Works
- Spotify is working on shareable “Quotes” from podcast episodes
[50:44]
- Pinterest Reports Significant Increases in Christmas Searches as Users Seek Escape from COVID-19
- Facebook Publishes New Christmas Marketing Guide for 2020
- Pinterest testing new co-sold, revenue-share ad model for publishers with Tastemade
- Instagram’s latest test puts all Stories on one page
- LinkedIn has added ‘Follower’ analytics for Pages
- LinkedIn Content Creation is Up 60% Compared to Last Year
- Facebook Adds New Warning Prompts to Stop Unintended Sharing of Older News Articles
- Reddit bans r/The_Donald and r/ChapoTrapHouse as part of a major expansion of its rules
- Helping Creators and Video Publishers Grow Their Businesses
- LinkedIn Launches New ‘Support’ Reaction, New Tools to Provide Assistance for Job Seekers
- YouTube Moves to the Testing Phase for its TikTok-Like ‘Shorts’ Option
- Facebook is shutting down Lasso, its TikTok clone
- Facebook shuts down Hobbi, its experimental app for documenting personal projects
[60:00]
[62:45]
A guy on reddit reversed engineered #TikTok
Show Notes [70:35]
Jess Made a Funny [70:55]
Extra Extra Spice Served Up For You [71:23]
[75:10]
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