Podcast Addict 
Apple Podcasts 
Overcast 
Pocket Casts 
Google Podcasts 
Castbox 
Radio Public 
Breaker 
Spotify 
Anchor 
Stitcher 
Youtube 
Newsletter 
EP. 309
December 15, 2023
Farewell, Partner! Google Ads Lets Accounts with Reps Opt Out of Search Partners
This week on Marketing O’Clock, If you want no part(ner) of SPN placements, Google Ads may now let you opt-out. We say “yes!” to the new YouTube Engagement campaign subtype in Google Ads. Plus, Google Ads is rolling out their verified advertiser badge and they are playing favorites.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
I remember when being @GoogleAds certified actually meant something. We actually had to do business math. Now it's just a propaganda check. I'm literally selecting answers I know that are 100% false because it's the expected correct answer. #googleads #ppcchat pic.twitter.com/14B9JlYXbp
— David Kyle | davidkyle.x (@DavidKyle) December 11, 2023
#GoogleAds Demand Gen ad costs: what are we charged for?
Turns out that it depends from creative type & placement:
・Banner Ads: CPC
・Video/YouTube: CPM
・Video/Discovery: Cost per engaged viewClarity needed in Google's documentation.#ppcchat pic.twitter.com/9N3M5XFWXd
— Dario Zannoni@ASUE (@DarioZannoni) December 12, 2023
We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!
We're droppin' all the knowledge
on your favorite platforms
Start Listening