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Newsletter 
EP. 186
August 6, 2021
First (Target) Impressions: Microsoft Decorates Ad Accounts With New Features
This week on Marketing Oβ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location extensions, and automated Multimedia extensions. Then, Mark breaks down why digital advertising costs are going up across the board due to unexpected second-quarter gains. Plus, Google Ads Editor v1.7 adds support for Hotel ads and lead form extensions.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
Its easier to manage 40k a day in ad spend than it is to $500 / day.
β Josh Durham π (@JoshJDurham) July 30, 2021
Patrick – I used to work at Amazon (just left a month ago) and was the eng manager who owned the delivery piece of the experience (prime badge, delivery message, location, etc) βπ
We A/B extensively obv, but here are my quick thoughts on the screenshot:
β Karthik SΞnthil (@karsenthil) July 29, 2021
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