Top 50 Most Influential PPCers

View Our 2023 List
audio play icon

EP. 268

March 3, 2023

A Brand (Exclusion) New Day for Pmax. Google Ads Announces Long-Awaited Features.

This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more new features!). Google Ads announced changes to location targeting options that will be of (presence or) interest to advertisers. New ChatGPT API paves the way for innovAItion.

Main Digital Marketing News

Several P-Max Announcements From AdsLiaison

Google Always Understood the Implications of Brand Performance Inflation in Performance Max

Open AI Launches an API for ChatGPT, Plus Dedicated Capacity for Enterprise Customers

Windows 11 Update Bringing the New AI- Powered Bing to the Taskbar

Changes to Simplify & Align Campaign Location Targeting Settings Across Campaign Types

Two Day Notice On An Enormous Change To How Advertising Works From Google

Take of the Week hashtag Fire

ICYMI, something that you just might not have seen

We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!


How to Transition Away From Google Ads Similar Audience Segments