March 3, 2023
A Brand (Exclusion) New Day for Pmax. Google Ads Announces Long-Awaited Features.
This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more new features!). Google Ads announced changes to location targeting options that will be of (presence or) interest to advertisers. New ChatGPT API paves the way for innovAItion.
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Several P-Max Announcements From AdsLiaison
Google Always Understood the Implications of Brand Performance Inflation in Performance Max
Open AI Launches an API for ChatGPT, Plus Dedicated Capacity for Enterprise Customers
Windows 11 Update Bringing the New AI- Powered Bing to the Taskbar
Changes to Simplify & Align Campaign Location Targeting Settings Across Campaign Types
Two Day Notice On An Enormous Change To How Advertising Works From Google
What I'm suggesting is pretty simple: hold G to their claims. If PMax wows you, great and use it. If you test it fairly, and it doesn't actually, obviously, win… then don't accept fewer insights & kill it. A "tie" is a lose for the advertiser because you get less back. #ppcchat https://t.co/PYVOQWrdaz
— Kirk Williams (@PPCKirk) February 27, 2023
Google is about to start auto migrating your Universal Analytics properties to GA4 for you ‼️
You actually DO NOT want to do this, for many many reasons.
Already setup GA4? You might still be subject to automigration.
Read on for more details about it and how to OPT OUT
— Krista Seiden (@kristaseiden) February 28, 2023