EP.92
October 18, 2019
Administrative Assitance: New Tools For LinkedIn Admins
LinkedIn helps businesses optimize their pages with Team Moments, Facebook's new custom templates help push story placements, Shep plays two truths and a lie with Greg. Google rolls out affinity audiences for search, Facebook gets ahead of the holiday season with shopping insights, LinkedIn connects the online world with the physical one through Events Hub, and Facebook is caught paying the price for inflating video metrics.
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[02:14]
- LinkedIn Rolls Out 3 New Features for Company Pages
- Facebook Introduces New Custom Templates for Stories Ads
- Google Ads Introduces 2 New Ways to Target Users in Google Search
- Facebook’s 2019 Holiday Marketing Guide is Full of Useful Shopping Insights
- LinkedIn gets physical, debuts Events hub for people to plan in-person networking events
- New in Google Optimize: UTM parameter targeting
[50:23]
[14:06]
[16:59]
- Location targeting available in Google Smart Shopping campaigns
- Social media ad spend to surpass print for first time
- Amazon nibbles away at Google's Search advertising dollars
- Google Brings Virtual Makeup Try-on to YouTube Masthead Ads
- YouTube's Testing a New Option to Reserve Ad Space Months in Advance
[27:02]
- The September 2019 Google Core Update – Case studies, health and medical volatility, Discover impact, “baby algorithms”, and revisiting the “kitchen sink” approach to remediation
- Facebook Tests New Photo Layout Options for Multi-Image Posts
- New Google local discovery: search by photos
- European press publisher FAQ
- New in Data Studio
- Google’s New Customizable Search Snippets Begin Rolling Out This Week
- Marketers Say Most of Google’s Public Statements Are False or Misleading
- Twitter says it will restrict users from retweeting world leaders who break its rules
- Google’s voice AI resonates in new Pixel Recorder app
- Enhance your web presence for Search & the Google Assistant
- The "interesting finds" module is ranking #1
- To our Meetup Community
- Google Webmasters indexing issue resolved
[42:00]
[49:07]
[53:43]
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