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EP. 384

June 2, 2025

Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived.

This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time.

Main Digital Marketing News

 

Google Promoted Pins Come to Maps for Demand Gen Campaigns.

 

Google's Sundar Pichai Doesn't Think Web Publishing Is Dead.

 

Google: Ads Can Show Above/Below or Within AI Overviews But Not Both At Same Time.

 

 

 

Take of the week

 

 

 

Hey Google, Is it 2025... or 2024?

 

 

In case you missed it

 

 

 

Generative Engines Are Breaking Web Analytics and Hurting Their Future.

 

 

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