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EP. 222
April 14, 2022
Google: Into the Multi-search
This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads.
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never understood why Google categorized less than 10% IS with a "< 10%" label when the numbers needed to calculate it are available...
(1 - lost IS (rank) - lost IS (budget))
added as a custom column to confirm #PPCChat pic.twitter.com/WPt4j6Vfsg
— Greg (@PPCGreg) April 8, 2022
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