- Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them
- Google’s new Bumper Machine whips up 6-second bumper ads from longer videos
- New native Discovery ad campaigns from Google monetize Discover feed for first time
- Premiering new TV solutions in Display & Video 360
- Google revamping Shopping hub and will let you buy stuff through YouTube videos
- New Performance Planner coming to Google Ads
EP.70
May 17, 2019
What You Need To Know From Google Marketing Live
If you didn't have the chance to grab a front row seat to Google's Marketing Live Conference this week, Greg and Jess have come to the rescue. On Episode 70, we dive into the biggest takeaways from Google including gallery ads, 6-second bumper machine videos, Discovery campaigns, connected TV, Performance Planner, and buying directly from Youtube videos.
We also cover new Google Sheets features, a guide for how-to snippets, and Google Trips. Plus, you won't believe the stunt fans pulled on the Game of Thrones writers for the final season.
Check out the full show notes here: https://marketingoclock.com/google-marketing-live-2019/
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- Must Read
- Lighting Round - Paid & Non Paid
- WTH
- Cool Tool
- Watch Us In Action
- GOOGLE ADS: *NEW* "B2B Detailed Demographics BETA" (audiences only).
- Mobilizing for summer: Google Marketing Live 2019
- What Businesses Should Know About the Upcoming Tool for Managing Off-Facebook Activity
- Google Ads store visits, store sales reporting data partially corrected
- An update on first price auctions for Google Ad Manager
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