The Long & the Short(s Ads) of Everything Announced at Google Marketing Live

Google Marketing Live 2022: Everything you need to know

Google releases May 2022 broad core update

Me: Excuse me, Google, I have questions on transparency of PMax ad units
Google: Shut up and watch Miley Cyrus, and stop asking questions #GML2022 #GoogleMarketingLive pic.twitter.com/ZByGgx4OP4

— Jon Kagan (@JonKagan) May 25, 2022

I feel like every year we just get gaslit:

"We're listening to you -> here are things you didnt' ask for"

"So you're not listening to us"

"But we *are* listening - here's more things and a word salad"

"So... not listening"

"But automation is the future" #PPCChat #GML2022

— Amalia Fowler (she/her) (@AmaliaEFowler) May 24, 2022

I'm going through a search query report as I listen to #GML2022 and all I can think about is how little faith it gives me in all the machine learning and broach match talk 😂

— Harrison Jack Hepp (@HarrisonJHepp) May 24, 2022

I feel like every year we just get gaslit:

"We're listening to you -> here are things you didnt' ask for"

"So you're not listening to us"

"But we *are* listening - here's more things and a word salad"

"So... not listening"

"But automation is the future" #PPCChat #GML2022

— Amalia Fowler (she/her) (@AmaliaEFowler) May 24, 2022

Load your loyalty benefits right into Google for existing members.

HOW is this privacy-safe? tell me how!#PPCChat #GML2022

— It rhymes with eyes. 🇨🇦 🌲🌴🌊 (@JuliaVyse) May 24, 2022

IT IS NOT.

Upload all of your customer and lead data so we don't have to collect it IS NOT AN ANSWER TO PRIVACY.#PPCChat #GML2022

— Julie F Bacchini (@NeptuneMoon) May 24, 2022

We have a discussion in Savvy about minimum bid limits in Smart Bidding.

What do you think?

1) MBLs is a signal to SB not to lower bids below that level
2) MBLs is a signal to SB not to bid for keywords/products if it has to bid higher than the MBL to be in auction.#ppcchat

— Andrew Lolk (@AndrewLolk) May 20, 2022