In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries Network Domain and Service Provider data, and Harley Quinn is not box office or search engine optimized.
EP. 109
February 14, 2020
Partners In Crime? Google Partners Forces Sales Initiatives on Agencies
In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries Network Domain and Service Provider data, and Harley Quinn is not box office or search engine optimized.
[04:28]
- [04:28] Google Partners Program Puts New Requirements on Companies
- [17:10] Pinterest Reaches 335 Million Active Users, Surpasses $1 Billion In Revenue in 2019
- [18:28] Unconfirmed Google Search ranking update feels big
- [20:28] Conditional IF functions now available in all Microsoft Advertising accounts
- [22:17] Google Analytics Deprecating 'Network Domain' and 'Service Provider'
[23:10]
- Google Ads Makes it Easier to Review a Campaign’s Change History
- A quiet release of the new BETA price competitiveness report in Google Merchant Center
- How to use Google’s new price competitiveness report in Merchant Center
- Yet another new GMC report "Best Sellers"
- How to use two-step verification with your Microsoft account
[34:55]
- SimilarWeb released its 2020 State of Digital Report
- Improve your local ranking on Google
- Google Posts being rejected because of non-compliance with image guidelines
- Bing Webmaster Tools Sitemap Diagnosis Tool Coming Soon
- Google Search Console Begins Reporting on Review/Ratings Markup
- Danny Sullivan to keynote SMX Advanced 2020
[42:41]
- Yelp launches ‘Showcase Ads’ and store visits attribution
- IGTV Monetization Is Coming, Which Could Make It a Much More Significant Consideration
- Pinterest debuts verified merchant program after 46% revenue jump
- TikTok Provides Option to Upload Content via Desktop
- Scoop: Snapchat's new wellness push
- New Instagram Feature Helps Users Clean Up Their Following List
- Facebook will pay Reuters to fact-check Deepfakes and more
- Facebook buys AR startup building a 1:1 digital map of the physical world
- YouTube continues to mirror Twitch, tests new clap feature that lets fans donate to creators
- Instagram Is Testing a New Trimming Tool for Instagram Stories Clips
- New LinkedIn profile design spotted in the wild this week
[53:13]
[56:09]
Harley Quinn has better SEO, so Birds of Prey is getting a new name
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[65:15]
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