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Newsletter 
EP. 258
December 23, 2022
Google Recr(E)EATs their Quality Rater Terminology
This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the the “E” in EEAT by adding “Expertise” to Quality Rater Guidelines. Then, Twitter squares up business profile avatars and rolls out a new affiliate linking feature for associated accounts.
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Every google employees goal is to get you to spend more on branded search.
That’s the whole business model.
— Sean Frank (@SeanEcom) December 16, 2022
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