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This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital marketing news you missed this week!

Main Digital Marketing News

 

PMax Negative Keywords: Now with 9,900 More Reasons to Celebrate!

Google Expands Search Max Beta to More Accounts.

Google Testing Channel Reporting for Performance Max Campaigns.

Google Drops The Horrid Page Annotations Feature.

 

Take of the week

 

 

"Search campaigns are Search Max

and PMax is PMax."

 

 

In case you missed it

 

 

YouTube’s Impact is often Underreported, but it’s Quietly Driving Big Sales Lifts Across the Board.

 

 

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Must read article of the week

 

 

How to Check What You’re

Spending on Brand Campaigns.