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Must Read Marketing Article Of The Week: • How To Audit & Validate Accelerated Mobile Pages (AMP) by ScreamingFrog What we've got lined up for this week's main Marketing O'Clock news: • Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+ • Google to record small percentage of calls from ads for quality assurance • Facebook unveils new ad effectiveness tool for Marketing Partners • Google's smart home ecosystem has arrived Lightning Round Articles that you don't want to miss! • Introducing Portal From Facebook: New Video Calling Devices to Connect You With Friends and Family • Bing Ads Editor now supports in-market audiences • September 24th Board Core Update • Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud • YouTube cracks down on duplicate content videos