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Newsletter 
EP. 218
March 18, 2022
You Were 4warned! Google to Sunset Universal Analytics
This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
From a data standpoint, not really. UA uses 6 different hit types (pageview/screenview, timing, event, ecommerce, social, exception), which all have different scopes. GA4 uses an event-based model for everything, so you need an entirely new data processing engine.
— Sam (@DigitalSamIAm) March 16, 2022
Did you know LinkedIn only recognizes 30% of job titles? Meaning you miss out on 70% of your audience by only targeting this criteria.
Tip: Expand your targeting to include criteria like skills and job functions to reach more of your target audience.#LinkedInAds
— AJ Wilcox (@wilcoxaj) March 15, 2022
We include every article from the lightning round and absolutely everything that we cover in our weekly newsletter!
‼️Universal Analytics is dead‼️ 💐⚰️
No, really. It’s just been given a deprecation date.
Here’s what you need to know ASAP, a short 🧵:#measure #googleanalytics #ga4 pic.twitter.com/PICghzXAdo
— Krista Seiden (@kristaseiden) March 16, 2022
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