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Newsletter 
EP. 271
March 24, 2023
The Good, the Bard, and the Ugly. Google’s AI Chatbot Has Arrived.
This week on Marketing O’Clock, free as a Bard! Google's AI chatbot is finally rolling out, and the reviews aren't great. Plus, buy buy, keywords. Microsoft will now let you target shoppers based on categories. Then, howdy partner! Why more Google Ads advertisers might be opted into Search Partner placements.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
Breaking Bard: Google’s AI Chatbot Lacks Sources, Hallucinates, Gives Bad SEO Advice
Google Bard's Lack of Providing Sources
Google Explains Why Bard Rarely Lists Citations and Links to Content Creators
First Test for Bard: Mixing Math and Logic
New Microsoft Ad Solution Targets Shoppers Based On Categories, Uses Keywords as “Boosters”
Google Ads New Interface for Network Selection
Google Ads Tests Disabling Opt Out Of Search Partners & Display Network
This 'Google is evil because of brand search' topic has gone on too long.
Picture this... I go to Target to buy Pampers.
What do I see at the front of the aisle? Shiny Huggies packaging with discounts.
How is this different? pic.twitter.com/kHeKsqraB8
— Ben Kruger (@Ben__Kruger) March 17, 2023
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