Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol

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This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence.

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Previous Episode

Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol

Campaign Total budgets: Open Beta for Search, PMax, and Shopping Globally

Google AI Mode Direct Offers Ads & Universal Commerce Protocol

Direct Offers—a New Way for Shoppers to Find Exclusive Deals in AI Mode

Google Introduces Personal Intelligence

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We're droppin' all the knowledge
on your favorite platforms