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This week’s digital marketing news: I stream, you stream, we all stream for Hulu’s new self-serve ad platform and Spotify video podcasts. Plus, Google Search console now allows marketers to analyze traffic from Google News, Google Ads Editor version 1.4 launched, and Bing’s new plugin will immediately index your site.
EP. 132
July 23, 2020
Hulu Ad Manager: Making Your TV Ad Streams Come True
This week the gang covers the new Rich Results Test tool (RIPeace Structured Data Testing Tool!), new attributes to Google Ads Responsive Display Ads, Thumbnails in Search Results and much more. Plus a spicy Ron Swanson Take of the Week from Gary Illyes, and ICYMI from Queen of Spice Pamela Lund and a slew of digital marketing news from the week served up for you!
All my stories are copy and paste. If you want, I can not cite sources and make stuff up like the WSJ?
— Barry Schwartz (@rustybrick) July 16, 2020
Reminder: Google geolocates not only w/ ccTLDs, hreflang, GSC geolocation, but also by identifying location name within content (the more signals aligned, the better). Eg. Searching for “remote jobs” (withoutlocation) from Canada will show the page of the Canadian Remote Jobs… pic.twitter.com/h0KhJQGVqA
— Aleyda Solis (@aleyda) July 21, 2020
- The Google Guarantee – Google Ads Help
- Where to find Google Ads new RSA asset reporting
- Microsoft Advertising offers free stock images for Audience ads
- Google Ads Editor v1.4 Adds Recommendations, Local Campaigns & More
- Google, Facebook, Twitter Face Class-Action Lawsuit for Banning Crypto Ads
- Google launches its Recommendations AI tool for online retailers
- Update to Dangerous or derogatory content (August 2020) – Advertising Policies Help
- Get your WordPress content indexed immediately using Bing Webmaster Tools plugin
- Top YouTube Searches This Year
- New Google Ads fields in Data Studio
- Google adding support for verified brand logos in Gmail
- Performance report – Search Console Help
- New Google Mortgage Information Search
- Google Delays Mobile-first Index Rollout – 5 Reasons Why
- Google Faces New Class Action Lawsuit for Privacy Violations
- Google Local Panel Displays When Hours Were Last Updated
- Does Google Struggle Ranking Original Content Publishers?
- Google Updates Employer Aggregate Rating Structured Data Requirements
- New Employer Aggregate Ratings
- Twitter is now back in Google
- Twitter Outlines Specific Detail of Recent Hack: 130 Accounts Impacted, Personal Information Compromised
- Instagram is testing a ‘Personal Fundraiser’ feature
- Facebook is Launching a New Investigation into Potential Algorithmic Bias in its System
- Facebook Upgrades Messenger App With Screen Sharing Capability
- US Moves to Ban TikTok on All Government-Issued Devices Due to Concerns Around Connection with China
- Instagram to Launch a TikTok Competitor in the US Next Month
- TikTok Back-to-Business Program
- TikTok Adds ‘Gamified Brand Effect’ Templates to Help Businesses Create More Engaging Promotions
- Snapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in Revenue
- Pinterest Releases New Data on Rising Search Trends Amid COVID-19
Google introduces video shopping platform Shoploop 
Show Notes:
Built To Last
Extra Extra Spice Served Up For You
[1:00:17]
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